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Nuvei relata perda anual de US$ 260 bilhões em vendas devido a gargalos em fluxos de pagamentos digitais. Jornada de compra afetada por falhas em sistemas de pagamento, falsas recusas, check-out lenta, dispositivos móveis, preferências de consumidores e white label pagamentos. Otimização necessária para melhorar jornada de compra, emissão rápida de cartões e check-out personalizado.
Propaganda Em busca de facilidade durante a jornada de compra online, clientes costumam abandonar o carrinho ao se depararem com possíveis obstáculos, e 70% das desistências ocorrem na etapa final do processo: o fluxo de pagamentos. O dado, revelado pela fintech Nuvei, destaca a importância da otimização de todas as fases de compra, uma vez que os esforços de atração e retenção serão em vão se o comprador desistir da transação ao encontrar um empecilho na hora de pagar a compra. A empresa compartilhou cinco tendências para aprimorar os sistemas de pagamentos.
Para garantir uma experiência de compra sem percalços, é essencial focar na simplicidade e eficiência do processo de pagamentos. Ao facilitar a conclusão da transação e oferecer opções diversificadas de pagamento, as empresas podem reduzir significativamente a taxa de abandono de carrinho. Investir na segurança e praticidade do fluxo de pagamentos é fundamental para manter os clientes engajados e satisfeitos com a experiência de compra online.
Optimizing the Payment Process for a Seamless Customer Journey
In the realm of digital commerce, the optimization of payment systems is paramount to ensuring a smooth flow of payments and enhancing the overall consumer experience. Nuvei reports that a staggering $260 billion in sales is lost annually due to bottlenecks in payment systems, underscoring the importance of streamlining the process.
One of the major hurdles in this journey is the occurrence of false declines, where card issuers incorrectly reject a payment transaction, leading to a substantial loss of $443 million. To address this issue, collaboration between stakeholders is crucial in pinpointing the root causes of payment failures and providing real-time data insights to boost authorization rates.
Understanding the local payment preferences is also key. Tailoring payment systems to align with the preferred payment methods of consumers in different regions can significantly impact conversion rates. Whether it’s offering ‘buy now, pay later’ options, instant bank transfers like the Brazilian Pix, or gift voucher schemes, catering to local preferences is essential for success.
The landscape of mobile commerce is rapidly evolving, with mobile transactions accounting for 60% of global e-commerce sales, amounting to $2.2 trillion last year. Mobile purchases play a pivotal role in the omnichannel retail experience, catering to consumers seeking a seamless shopping journey that integrates digital wallets and payment apps. Therefore, optimizing mobile payment systems with features such as one-click checkout, wallet integration, and personalized recommendations is imperative.
The rise of white-label card issuance is a notable trend in the payment industry, projected to grow from $500 million in 2023 to $1.3 billion by 2027. White-label solutions enhance customer loyalty and drive higher spending by offering flexible payment options. Transitioning from traditional payment methods like boleto to instantly issued virtual cards enables e-commerce companies to improve cash flow, utilizing sales revenues for supplier or employee payments.
Account-to-account (A2A) payments represent another burgeoning market, expected to grow by 13% by 2026, reaching $850 billion globally. A2A payments present lucrative opportunities for businesses, given the widespread acceptance of this payment method. The success of A2A systems, exemplified by the Pix in Brazil and similar platforms in countries like the Netherlands, Poland, India, Malaysia, and Thailand, underscores the shift towards virtual payment preferences.
In conclusion, the journey of optimizing payment systems is a multifaceted endeavor that involves understanding consumer preferences, leveraging digital innovations, and adapting to evolving market trends. By embracing these strategies, businesses can enhance the payment experience, drive conversions, and foster long-term customer relationships.
Fonte: @ Mundo do Marketing
